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- Build stronger and closer relationships with customers
- Reduce insurance payouts due to fire damage, water leakage and burglary
- Utilize existing capabilities to create new, differentiating service offerings
- Enhanced customer loyalty
If and Ohma
Providing the Nordics' leading non-life insurer with a market-ready, home safety service for damage prevention and new data insights for improved risk assessment.
The insurance company If wanted to offer their customers a home safety service that could reduce costly insurance payouts while creating a value add to retain customers and provide new data insights from smart sensors.
Protecting homes, preventing damage
Unexpected water leaks, fires or burglaries can cause devastating damage, leading to stress, costly repairs, and disrupted lives. At If, the leading non-life insurance provider in the Nordics, customer safety is a top priority.
To help homeowners prevent and minimize damage, If now offers an advanced home protection sensor package with 24/7 monitoring.
By detecting leaks, humidity, smoke early and improving home security, these smart sensors give customers real-time alerts and immediate response capabilities, helping to prevent minor issues from becoming major disasters.
All sensors also measure temperature which gives a good indication whether the home environment is ok. If the temperature goes below or above a given threshold indicates that an unwanted situation is underway, and proactive measures can be implemented before damage occurs, e.g. frozen waterpipes.
This proactive approach not only enhances home safety but also provides peace of mind, knowing that risks are managed before they turn into costly problems.
Beyond protection, customers also benefit from a seamless insurance experience. With data-driven insights, If can offer tailored risk assessments, advice on damage preventive property maintenance and potentially better terms for policyholders who take preventive measures.
By integrating smart technology with insurance, If empowers homeowners with greater control over the safety of their families and assets, while reinforcing its commitment to proactive risk prevention. Prevention is the best policy, when it comes to protecting what matter most.
Introducing Ohma
"Safety that feels like home"
To bring this vision to life, Ohma (formerly Viking Guard) was established by If.
Ohma: An end-to-end home protection system with an integration to a 24/7 alarm receiving central, user app, and industry-proven smart devices.
Onics provides If with an end-to-end fire, water and burglary alarm system which includes:
- field-tested, proven smart sensors and alarms
- a customized app for user alerts and system overview
- an integration to a connected 24/7 alarm receiving central
- CRM and customer communication
- Logistics
What the customer says:
"Key factors included security, user-friendliness, and potential for future services and data insights. This solution now forms the foundation of the Ohma (formerly Viking Guard) initiative, led by If."
Becoming a proactive solution provider
As Ohma is built on an open and flexible IoT platform, the solution can easily be scaled and expanded to include other smart home features to broaden If’s service offerings and create a more holistic customer experience.
This allows If to play a bigger role in their customers’ lives and become a proactive solution provider, enabling deeper engagement with their customers, reducing the risk of churn, and gaining access to new data insights via smart devices.
These new insights can further be used to tailor relevant communications to customers such as offering risk-reducing advice that can help customers avoid damages.
Onics have provided the necessary resources to drive the project forward, ensuring a smooth path to launch. Throughout the process, Onics have carefully designed and tested the entire customer journey together with Ohma, making continuous adjustments to create a seamless and user-friendly experience.
Improving customer risk assessment
The access to new data insights by integrating smart technology into their insurance offerings also brings new opportunities for If to improve the risk assessment of their customers while also improving customer retention and customer satisfaction.
Customers’ smart sensors provide valuable data to better assess risks of certain damages which, coupled with existing customer data, enables If to determine individual risk profiles and offer personalized insurance policies and discounts.
This way, the extended data insights can help If make more accurate calculations of premiums and, in turn, offer more competitive prices.
Want to get started with your own smart insurance solution? Get in touch and let us discuss your project.