New Senior Sales Business Development Manager, Benelux joins Onics

We are excited to announce that Laurens de Nooyer is joining Onics as our new Senior Sales Business Development Manger in the Benelux.

Laurens brings over 20 years of international experience in IoT, smart technology, and technical go-to-market strategies. Throughout his career, he has built and scaled solutions with global impact, delivering commercial success through strong partner ecosystems and enterprise sales.

At Onics, Laurens will focus on expanding our insurtech footprint in the Benelux, helping insurers and partners unlock the value of prevention-first IoT solutions. His proven track record in turning technology into real business outcomes makes him a strong addition to the team.

In his free time, Laurens can be found on the mountain bike, both cycling himself or coaching others to ride at competitive levels in MTB-races. He is also a key player and plays in tribute bands of Deep Purple, Whitesnake, Heart, and Muse.

Laurens lives with his family in the Netherlands.