New collaborations and risk prevention: Key takeaways and impressions from ITC Europe 2025

Last week, we had the pleasure of attending and exhibiting at ITC Europe 2025 – a key insurance event for anyone invested in shaping the future of insurance through innovation and technology.

Held in Amsterdam, ITC Europe 2025 brought together insurers, insurtechs, startups, and technology providers to explore how we can collaborate to make insurance smarter and more connected.

As a technology provider offering a smart technology-based insurance solution for home protection, we gained many new insights from participating in this year’s conference.

Here are our key takeaways and impressions from ITC Europe 2025:

‍

1. Collaboration in the ecosystem is key to agility and competitive advantage

ITC Europe brings together many different actors from the insurance industry and for good reason. Truly groundbreaking innovation often lies in collaborations and partnerships, as specialized insurance players can add something extraordinary to more established industry players.

This was evident at ITC Europe 2025 that facilitated the sharing of ideas and networking between startups, technology providers, and established insurers who often rely on the specialized players for agility, innovation, and creating competitive advantage.

With a different perspective on insurance offerings and customer experience, smaller and newer actors can bring fresh ideas and novel technology to the table, helping established players take the lead in a crowded and often homogenous industry.

‍

2. From protection to prevention

A major industry shift is underway – moving from reactive claims reimbursement to proactive loss prevention.

ITC Europe 2025 confirmed the growing momentum for building more proactive insurance solutions that focuse on early detection and prevention of risk – helping customers avoid damages in the first place and insurers reduce claims payouts.

This presents a huge opportunity for P&C insurers that are well-positioned to assume a role as proactive solution providers in their customers’ lives and offer more risk mitigating services.

‍

3. Platform thinking – integrating services for a more holistic customer experience

Insurers as proactive solution providers ties in very well with another trend we noted at ITC Europe 2025: platform thinking – that is, thinking insurance offerings as a larger platform of integrated services, ranging from healthcare and mobility to home security and beyond.

Having the right technology platform that enables insurers to bundle an ever-growing range of services and offerings is key to creating a holistic and seamless customer experience that ties customers closer to the insurer and creates true long-term competitive advantage.

This requires a truly flexible platform that allows solution providers to continuously expand their offerings by adding new services to respond to market needs while seamlessly integrating it all into their existing offerings.

‍

4. IoT's role in data-driven risk prevention

The conference discussions on risk prevention and integrating digital services into insurance offerings naturally brought up the need for the right technology.

And here, AI unsurprisingly took the spotlight in many talks and sessions.

However, in many of our talks with different industry players, we noted a growing interest in the potential of IoT in loss prevention through real-time monitoring, proactive customer engagement, and improved risk profiling using connected devices and their data.

Learn more about the potential of IoT and smart technology for innovating insurance offerings in our guide for insurance business developers.

‍

Looking ahead

ITC Europe 2025 highlighted how critical it is for insurance players to stay connected, collaborative, and open to innovation if they want to stay relevant and attractive to today’s insurance customer.

For Onics, the event was a great opportunity to build and strengthen relationships, spark new conversations, and demonstrate how our IoT-driven insurtech solutions can contribute to smarter, more preventative, and more customer-centric insurance offerings.

We are excited to continue the conversations and partnerships sparked in Amsterdam. ITC Europe 2025 confirmed that the future of insurance is connected – and we are ready to help build it.

‍

The shortcut to a complete smart insurance solution

Discover how Onics can help you get a complete end-to-end smart insurance solution for proactive loss prevention, claims reduction, and lowered insurance payouts.

Learn more