Should you use branded devices in your IoT solution?

May 3, 2024

When developing a home care, security, energy, or other IoT solution, you have the choice of whether you want to produce the products yourself, opt for white label devices, and/or include branded products from another company in your solution.

Producing products yourself or white-labeling customizable devices allows you to offer products in your own design and brand.

In many cases however, for instance, when working with installers, the end-users will never get in contact with the products’ packaging, making the brand less important.

In these instances, it can be a good idea to save time and money spent developing and/or branding devices and instead opt for already existing products and brands.

Quickly get started with readily available products

White-labeling products is usually connected to relatively high minimum order quantities. When choosing existing branded products, you are able to buy smaller quantities at a local distributor.

This gives you more flexibility for your solution and allows you to easily add additional devices and services.

Base your solution on proven, easy-to-use products

By choosing devices that have already been on the market for some time, you can ensure that you base your solution on reliable products that function as they should.

You are also able to easily test products and find out if they fit your requirements.

frient – discrete, proven, and reliable devices from Onics

Onics has developed the frient brand to give customers the flexibility to choose branded devices for their solution. These devices are the same proven and reliable Zigbee products that are available for white-labeling and have been used in countless IoT solutions.

The frient products come in a discrete, unobtrusive Danish design that integrates well into your customers’ homes and buildings.

Are you interested in integrating frient devices in your solution? Find more information about them here.

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Mads Hedevang Sorensen, Business Development Representative at Onics
Mads Hedevang Sørensen
Business Development Representative

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