Why use white label products for your smart energy solution

Did you know that your company can get a customized smart energy solution without spending a large amount of development resources?

By partnering with an OEM, you have the option to use white label products. This way, your company can keep focusing on your core business while innovating it and taking it to the next level by providing your customers with a smart energy solution.

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What is a white label product?

White label products are developed by one company and sold without any branding to other companies. These companies add their brand to the products before they are resold.

To the end-users of the products, they appear as if they were produced by the reselling company.

Check out the white label products offered by Onics here

Here are 5 reasons why you should use white label products for your smart energy solution:

1. Your resources are well-spent

Since white label products are market-ready, your company will not have to spend time or capital on the development, testing, validation, or certification. With all this work already in place, you can quickly provide your customers with the services enabled by your smart energy solution.

2. The products appear as your own

Since white label products come without any branding, you make them appear as your own. For instance, you can add your company logo to the product and the visual identity of your company to the packaging. Your customers will then associate the products with your company.

3. You will beat your competitors

With the current situation in the energy field, you have to move fast in order not to be outpaced by competitors offering energy management solutions to help lower energy costs.

Since you do not have to spend years and years on product development when using white label products, you can provide your customers with an innovative solution before your competitors.

4. You steer clear of common pitfalls

With a do-it-yourself approach, you have to be an expert in all part of the smart energy solution. This includes the products, the clou d platform, the application, and the services. When developing everything from scratch, you will most likely end up making mistakes that others have already mastered.

By partnering with experts in wireless technologies and IoT products, you can steer clear of the common pitfalls of product development.

5. You can focus on your core business

If you build your smart energy solution from scratch, you will experience a steep learning curve outside the core competencies of your business. Often this strategy extends the time-to-market of the solution.

By using white label products for your solution, you can launch your solution quickly. Since the products are market-ready, you can start the software development right away and focus on this part of your solution.

Need more information? Here is an overview of the difference between doing in-house product development and using white label products.