Prevention is the new differentiator in insurance 

October 8, 2025

Most insurers still compete on price and compensation. But policyholders are starting to expect something more - real protection before damage even happens.

By offering proactive prevention services using smart technology and a digital policyholder experience, you can turn insurance into a premium service. Instead of being seen as “the company that pays claims,” you become the partner who helps customers avoid losses altogether.

This shift is more than customer experience. It’s a way to cut claims costs, protect your portfolio, and stand out from competitors who only focus on payouts. Prevention-first insurance positions your brand as forward-thinking, tech-enabled, and truly customer-centric.

Data-driven insights and sustainability through prevention

Prevention solutions don’t just reduce claims. They also generate valuable risk insights you can use in underwriting, product design, and customer engagement. With real-time data, you gain a clearer picture of risk, making your portfolio stronger and your business more profitable.

There’s also a sustainability side to prevention. Every avoided water leak or fire means less waste, fewer materials used in repairs, and lower carbon emissions from rebuilding and logistics. Preventing damage is not just smart insurance - it’s responsible business.

If Insurance - leading the way forward

As technology has become an integral part of everyday life, insurers who act now will define the next generation of customer trust.

If Insurance is setting a new standard in the industry - turning innovation and insight into real protection for customers and their homes.

At Onics, we deliver the technology that makes this possible. Our solution enables insurers to act before damage occurs - protecting people, property, and the planet through smart technology.

Prevention is no longer just an add-on. We believe it´s the future of insurance.  

Read how If and Viking Guard prevent damage before it happens.